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It was in the 1920s when the two brothers Adold and Rudolf Dassler manufactured sportshoes in the laundry of their mother. But after an argument between the two they separated. Adolf, who was also called Adi, founded adidas in 1949. The three stripes - until today the worldwide trade mark - were immediately copyrighted by him. After the german football nationalteam won the world championship in 1954 adidas became a legend. The shoes with cleats, which was a revolutionary technology, gave the team around Fritz Walter in the rainy final the decisive edge. Nowadays adidas produces equipment for all olympic sports except horse riding.