The development of B.EASE begins with a reflection by its founder Basketteur: why not create a French brand of comfortable and designer basketball shoes at affordable prices? The adventure began in 2017 with a collaboration between industrial design experts, a physical therapist and a professional player. The brand supports basketball players and clubs in the development of this methodology, with its goal being to make high-performance basketball accessible.
The brand was born with a first model of basketball shoes already acclaimed by several professionals. A second model followed based on feedback on the V1 (Iron Feet) and after regular discussions with fitness coaches, podiatrists and a test group of 200 people. Other products such as a basketball backpack have since been added to the brand, as well as other basketball accessories and equipment, designed to support all basketball clubs.
Concerned with developing its products with respect for the environment, B.EASE designs some of them based on recycled plastic bottles. In this way, it seeks to control the manufacturing process to develop a shoe with the lowest possible carbon footprint.