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iSlide
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BRAND INFORMATION
ISlide, the company specializing in customizable athletic slides, was founded in 2013. The official launch was on July 15, 2013, after a period of product development, focus groups, and business planning. Prior to the launch, ISlide had already demonstrated its concept with growing sales. By the end of 2013, they had developed a mass customization model.
The company's vision was to allow individuals to express their beliefs and interests through customized footwear. ISlide recognized a trend in customization but a gap in the footwear department, aiming to bridge that gap and offer custom slides. The company's slogan, "Stand In What You Stand For," reflects this mission.
